User Centred Design

User-centred design is a collaborative process based on a deep understanding of users at every stage of the design and development process, to make highly usable and accessible products.

Align, understand
and accelerate

Through user-centred design, we gather insight and generate user-centred understanding. This can increase sales, save time and money, and build positive user experiences. By involving users in every step of the design process, you can transform your products and services.

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Measure success

Data-driven insights from user research increases business efficiency, and reduces resource burden and project risk.

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Collaborate efficiently

Facilitating design sprints and workshops can quickly and efficiently get to the root of your user needs, leading to more desirable outcomes.

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Ideate and prototype designs

Testing and iterating ideas at speed optimises the end product, leading to better return on investment.

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Map end-to-end user experiences

Tying users, technology and your business together creates sustainable, viable, and feasible solutions for your business.

people walking down a corridor in a hospital

“I have done a number of ERP implementations in my career; this has been one of the smoothest. We are now empowering a user to manage and use their own data and have access to data to do their jobs.”

Bob Armstrong, Head of Technology Services, Department of Health and Social Care.

Central Government news and insights

White Paper

Nurturing Differences

Equity, Diversity & Inclusion within UK Government’s DDaT Function


Our commitment to Central Government

Our new director of Central Government, technology and transformation Edward Pikett discusses our commitment to Central Government and reflects on the importance of our core Hitachi values.