A human-centred approach to solving the challenges of digital innovation, design thinking provides structure to innovation and, by putting the stakeholders and users at its centre, creates outcomes that are both commercially and technologically successful.
We use design thinking techniques to observe how things and people work in the real world, and relate that back to how this can generate opportunities for your organisation. A key part of digital innovation, design thinking is a great way to help our customers quickly assess how technology can deliver innovation and drive business forward.
How it works
For us, design thinking is all about the alignment of stakeholder and user needs via inspiration, empathy and ideation and prototyping.
Inspiration sees us observe how things and people work, then determine how these observations could generate opportunities, while empathy links the use of technology back to what the user really wants and needs. With ideation and prototyping, we generate ideas and rapidly prototype them, iterating before starting to build the technological solution.
Visualise the ideal experience
Based on the type of project, we create the customer journey or process map. The objective is to visualise the ideal user experience and moments of engagement, while capturing bottlenecks and customer sentiment. This process will help your team identify opportunities for digital innovation, always with business value or process efficiency in mind.
Our Design Thinking experts
Get to know just a few of our experts working with our Design Thinking solutions.
Design Thinking Director
Geraldine excels at getting to the root cause of problems, and understanding the key business metrics, processes, and cultures to bring about positive change in organisations. She is an expert in her field having spent many years in manufacturing where she has led major global business transformation programmes.
Martina helps customers to design their own journey to innovation, igniting real results for their businesses. With more than 20 years of experience in various industries, bridging business and technology, she knows the importance of working on 3 aspects to successfully implement a new idea: viability (business), feasibility (technical) and desirability (human).
Design Thinking Director
Carl is an experienced IT professional with over 14 years of experience in service and process transformation using Microsoft technology. He can often be found with a backpack full of sticky-notes and pens, ready to help customer stakeholder groups define their problems and identify creative solutions.
With over 10 years of experience across Design Thinking, Business Development and Alliances, Jinna excels in relationship building, working with partners, clients, and stakeholders. Jinna’s Design Thinking workshops involve a lot of creative thinking, fostering a user-centric approach to deliver innovative solutions for the client.
“We’ve allowed the decision makers in our business to make good decisions using data. We’re now able to look at much more refined levels of membership and make much more precise and detailed decisions as a result.”
Patrick Burrows, Chief Financial Officer, David Lloyd Clubs.
Design Thinking news and insights
How Catalyst can support your organisation’s transformation
Microsoft Catalyst is a framework (The IDEA framework) of activities designed to support organisations that are about to embark upon some form of transformation. Carl Gallagher discusses more in his latest blog.
Catalyst with Hitachi Solutions
Hitachi Solutions understand first-hand the challenges facing manufacturing organisations. Our experts know that automation, advanced analytics and machine learning can generate step changes in productivity, flexibility and speed, and help organisations overcome their primary operational challenges.
How to build your digital transformation roadmap
Hitachi Solutions and Microsoft came together on Thursday 3rd March for a hybrid event to understand the opportunities and challenges for Professional Services organisations. Featuring a customer story from Alexander Mann Solutions’ Chief Technology Officer, Andrew Wayland, you can watch all four sessions from the morning below, and explore how…