Dr Martens wanted to become more efficient as a business, operate globally, enrich the role of their people by replacing a number of manual & cumbersome tasks, and support global growth. Dr Martens wanted to leverage their investment in Microsoft Dynamics 365 to create an integrated and engaging digital strategy to support their growth and create a flexible platform that enables easier decision making. Dr Martens also wanted to provide a true multi-channel business model and invest faster in existing stores and increase their store presence globally.

Hitachi Solutions' global expertise in retail, wholesale and distribution, combined with extensive experience across Microsoft Dynamics 365 enabled the team to quickly define Dr Martens requirements and deliver the best options for them.