The Customer
Since its inception, Eurotunnel has always been at the forefront of technology. Eurotunnel has undertaken a comprehensive digital transformation of the whole company and intends using the new digital tools now available on the market to streamline and enhance customer experience, while also boosting company efficiency.
As the concessionaire for the Channel Tunnel, which was inaugurated in 1994, Eurotunnel is a vital link between the United Kingdom and Continental Europe. Every year, more than 20 million passengers take the tunnel with vehicles and so do more than 1.6 million trucks.
“The old CRM didn’t really meet our needs,” confirms Virginie Vermeulen, Freight Sales Support Manager. “For example, we wanted to dispatch paperless legal documents and to transmit e-mails in an integrated way.”
Eurotunnel has chosen Microsoft Dynamics 365 CRM because “it is the only solution that meets these criteria”, she says. “And also, because it integrates seamlessly with our Microsoft Office 365 ecosystem, especially in emails and calendars, which is a real asset”.