David Lloyd Clubs
At a general manager level, we have liberated them to understand their business…allowing them to make operational decisions in real-time. It’s been a great success I am really proud of what we have built’ Patrick Burrows, Chief Financial Officer, David Lloyd Clubs.
About David Lloyd Clubs
Established in 1982 David Lloyd Clubs is Europe’s largest leisure club providing a range of leisure activities including traditional gym, swimming, tennis, classes and socialising areas. They have 131 clubs across UK and Europe, with 700,000 members and employing 8000 people.
They had a mix of different internal systems for reporting on business performance which all provided different numbers and made it difficult for any management decisions to be made.
Their reporting was largely static and there was a big demand for ad hoc data extracts from the business intelligence team so that users could create their own reporting in Microsoft Excel. As with many businesses, this “off-system” analysis created multiple versions of the truth and often with different logic used to calculate KPIs.
The answer was to hold all their data in one place, with one set of data owners, so they have confidence their data is accurate and could be trusted. This liberated the business, especially the club managers to make smarter, quicker and more accurate business decisions about their individual clubs’ performance. David Lloyd Clubs also wanted to get more value from their data, establishing a data science team to find solutions for some of the more complex analyses needed by the business.
Accurate and timely data available to the business decision makers to enable them to make the best decisions, including through mobile devices giving access whilst interacting with members in all areas of the club.
We built a modern data platform in Microsoft Azure, and what that has allowed us to do is combine lots of different data sources into one place. People know that one version of the truth, that ‘golden data’, that we are publishing is all going to lead back to that same number, and they are believe in it.Laura McGill
Business Intelligence Manager, David Lloyd Clubs