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Hitachi Solutions Europe to support Microsoft at NRF 2020


Hitachi Solutions > Blogs > 2020 > 01 > Hitachi Solutions Europe to support Microsoft at NRF 2020

London, England. — December 2019 — Hitachi Solutions Europe, a leading provider of global industry solutions powered by the Microsoft Cloud, will be supporting Microsoft at booth #4501 at the National Retail Federation (NRF) 2020 Show and Expo in New York City, January 12–14.

As consumer demands evolve and competition grows, retailers need to stay connected with their customers in order to remain competitive. Microsoft Dynamics 365 empowers retailers with intelligent solutions that streamline merchandising, improve customer engagement, and deliver compelling in-store services. The platform unifies digital, in-store, and back-office retail operations to enable retailers to merge disparate business systems with applications that work together under a single solution.

 Dr Martens chose Microsoft Dynamics 365 and Hitachi Solutions Europe to provide an end to end solution. The retail benefits allow key users to see the aggregated data and information helping them understand global trends, ensuring the product mix and replenishment cycles are optimised. The Dr Martens case study will be showcased across NRF.   

“As we head into the next decade, it is refreshing to see an iconic British brand, Dr Martens, leading the way in global transformation and delivering the retailing trifecta; revenue, profit and store growth”, says Tim Rowe, Industry Retail Director – Hitachi Solutions. “I would encourage every retailer to visit the Microsoft booth and chat with Team Hitachi where we can share our approach to retail transformation. Powered by Microsoft Dynamics 365. Delivered by Hitachi Solutions.”

NRF is the world’s largest retail conference and expo. Through networking opportunities and the discovery of the latest technologies, this annual event allows attendees to explore how the retail industry is transforming to better succeed in the digital age.

Contact Hitachi Solutions Europe for more information.


Simon Drake

Simon Drake is SVP and UK General Manager at Hitachi Solutions Europe, he has the overall responsibility for the strategic direction and performance of the UK business.

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