Customer Data Platform (CDP)

Centralise, organise and activate your customer data with Microsoft Dynamics 365 Customer Data Platform

Transform your customer data into strategic opportunities with Microsoft’s Customer Data Platform 

A Customer Data Platform (CDP) is an advanced customer data management solution designed to enable businesses to centralise, organise and effectively activate their customer information. By aggregating data from various sources such as online interactions, purchases and social media, the CDP creates comprehensive and unified customer profiles. This consolidation of data enables businesses to personalise customer experiences, improve the relevance of their marketing campaigns and make more informed decisions, all on an integrated platform based on Microsoft Azure, which also guarantees data security and compliance. 

Support the Marketing, Sales and Service teams:   

A Customer Data Platform (CDP) offers a significant advantage to Marketing, Sales and Service teams by giving them access to a single, unified source of customer data. For Marketing teams, the CDP facilitates the creation of more targeted and personalised campaigns using complete and accurate customer profiles. Sales teams benefit from a 360-degree view of customers, which helps them to better understand individual needs and propose more relevant offers. Finally, for Service teams, CDP enables an improved customer experience by providing a complete history of past interactions, enabling fast and efficient responses to support requests. By unifying data and making it available to these teams, CDP improves cross-functional collaboration, promotes customer loyalty and stimulates business growth. 

Benefits of a Customer Data Platform (CDP)

Optimised efficiency thanks to data centralisation

A CDP offers a centralised solution for bringing together data from multiple sources, providing a reliable and up-to-date basis for marketing campaigns. This centralisation reduces data fragmentation, enabling more accurate analysis and better-targeted marketing actions. By consolidating customer data, teams can gain operational efficiencies and reduce the effort needed to maintain and update systems.

Flexibility and agility to adapt quickly to market needs

With a CDP, businesses benefit from increased flexibility to respond to market trends and changing consumer behaviour. The platform integrates easily with existing tools, offering operational agility to adjust marketing strategies in real time. This adaptability enables companies to remain competitive and respond quickly to changing market demands.

Optimising insights with AI and Machine Learning

The advanced artificial intelligence (AI) and machine learning capabilities built into a CDP enable in-depth analysis of customer data. Using these technologies, companies can extract valuable insights into customer behaviour and preferences, enabling more personalised marketing campaigns and more informed business decisions. This optimisation of insights improves the relevance of customer interactions and strengthens brand loyalty.

Enhanced compliance and confidentiality to protect customer data:

A CDP ensures compliance with data confidentiality regulations, such as RGPD and HIPAA, thereby protecting customer data. By offering total control over customer data and minimising the risk of privacy breaches, a CDP increases customer confidence in the security of their information. This enhanced compliance helps companies avoid fines and reputational damage while demonstrating their commitment to data protection.

“Modern Data Platform allows us to simplify flows of data that we share between organisations and to analyse dashboards that represent a single source of truth.” 

Paul Charnley, Digital Lead, Healthy Wirral Partners 

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Case study

Healthy Wirral Partners

Healthy Wirral Partners chose Hitachi Solutions to develop a platform to provide near real-time, 360-degree views of their patients, giving full visibility of the care that is taking place across different areas.