Capability
Data Science and Analytics
Maximise the power of your data and deliver intelligent business outcomes with our data analytics services.
Marketing in Microsoft Dynamics 365 is a native tool that enables your business to manage email marketing, campaign & event management, and customer journeys in one place and deeply connect with your customers. Underpinned by the power platform it brings together data in a 360o view from your lead, contact and account records and business intelligence, so you can build meaningful relationships, create intuitive customer journeys, stay connected when it really matters and predict customers next actions, with infused AI.
We can help you use data from across your contacts, accounts and leads to create compelling journeys which make the customer feel truly understood, heard and valued.
Bring together what is often siloed email, event, and campaign management data into one place to create a truly 360o view of your customer and use behavioural, demographic and attribute data to empower your campaigns.
Make decisions on customer next actions with Customer Insights and the power of AI to predict trends, infuse campaigns with relevant data from across all your Dynamics 365 applications and guide your customers through personalised journeys.
Many businesses have marketing departments or teams using different tools for each area of marketing. With little or no connection between data in each tool it is difficult to share and pool information, creating siloes of data which goes to waste. Hitachi Marketing’s capabilities bring together the power of all the individual tools and more importantly all the data, into one actionable 360o view of your customer.
Using multiple tools for marketing is complex and costly to manage with multiple licences and restricts your ability to look at information on an enterprise-wide level. A native marketing tool allows the management of all the key elements of traditional marketing and empowers businesses with the ability to go far beyond standard marketing and create customer journeys aligned to multi-channel engagement, need, timing or non-marketing scenarios such as customer care, perhaps inviting customers to key training, reminders for upcoming events or a parts service.
Governance and security suffer vast often unknown risks by holding data on customers in multiple tools. Hitachi Solutions can help align to the deep security and compliance built into Dynamics 365 and meets all your departmental and enterprise GDPR and data security needs in a secure and uniform manner.
