Every retail organisation in business today wants to know how to create the customer experience that’s going to build loyalty and revenue. So, working with OCC and Microsoft, we gathered together 18 senior digital and marketing executives from leading retailers to debate how to do exactly that.
Our discussion explored how best to collect, interpret and apply data seamlessly, so that purchasing was a stress-free experience for the consumer. We talked about how to build personalisation strategies that deliver bottom-line results and customer loyalty. We investigated how the retailers plan to use stand-out customer experiences to differentiate themselves in a crowded market. And we delved into how to make the most of the data generated across numerous customer touchpoints.
Take your seat at the table by watching this video, and find out how you can take your customer experience to the next level in 2018.