Business applications powered by the Microsoft Cloud

Hitachi Solutions
February 22, 2018  •  By George Efthimiou

Fast, friction-free retail experiences

How can your retail business offer modern customers the experience they’ve come to demand?

Dig into the data

How can your retail business offer modern customers the experience they’ve come to demand?

The answer, I believe, lies in harnessing the power of customer data, using digital solutions. With the right technology, you can drive a customer service that offers a fast and friction-free experience.

Omnichannel can play a part in this; but only if it’s achieved in the way that customers want — as a single, simple, joined-up experience. Or, as Claire Gillingham, HR Director at Vodafone said: “We don’t call it omnichannel anymore, we call it one channel, because that’s the way customers see it.”

Get personal

Personalisation is also important. In 2018, the key to boosting your customers’ shopping experience will likely depend on your ability to recognise, define, analyse and utilise core customer profiles and preferences. This will allow you to promote personalised content, products and services.

Let’s also not forget the move to mobile. The smartphone could well be the cause of the most fundamental shift we’ve seen in shopping behaviours over the past ten years. So ensuring that your customers enjoy a flawless mobile experience is a given. And, in 2018 the thing that’s likely to set you apart from your competition is your ability to reach customers at critical moments, using mobile technology.

Find out more

As our white paper — ‘Tackle shopper expectations for fast, friction-free experiences across all channels’ — puts it, “It’s about delivering whatever, whenever, wherever the customer wants, while building in the flexibility and the agility to be responsive to future changing customer expectations.”

There’s a lot of potential here, and it’s a fascinating topic. To find out more, make sure to contact us or download the white paper today

Connect with our experts

Get in touch to find out more about how Hitachi Solutions can help your organisation.

Get in touch with our retail experts
George Efthimiou
Author Spotlight

George Efthimiou

George manages our commercial sales sector which includes Business Services, Retail, Supply Chain, Logistics and Manufacturing. George has a strong…

Innovating to create the ideal customer experience

George Efthimiou explores what 2018 has in store for retailers who want to get ahead and create the best experience for customers.

Your guide to making the most of NRF 2018

Attending NRF 2018? Here’s a guide to which talks you won’t want to miss.

Focus On


Industry specialists, experienced in implementing systems that will transform your business.

Housing Associations: why the Tech Leaders List is only the beginning…

Find out how creativity and innovation are driving technology in the housing sector.

Returning to the Hitachi Solutions family

Hitachi Solutions’ new Industry Director for Retail looks forward to the future.

Enabling digital transformation for housing associations and local authorities

Discover how organisations are changing their ways of working to deliver better, joined-up services.