Every retail organisation in business today wants to know how to create the ideal customer experience that’s going to build loyalty and revenue. So, working with OCC and Microsoft, we gathered together 18 senior digital and marketing executives from leading retailers to debate how to do exactly that.
Our discussion explored how best to collect, interpret and apply data seamlessly, so that purchasing was a stress-free ideal customer experience for the consumer. We talked about how to build personalisation strategies that deliver bottom-line results and customer loyalty. We investigated how the retailers plan to use stand-out customer experiences to differentiate themselves in a crowded market. And we delved into how to make the most of the data generated across numerous customer touchpoints.
Take your seat at the table by watching this video, and find out how you can take your ideal customer experience to the next level in 2018.
George manages our commercial sales sector which includes Business Services, Retail, Supply Chain, Logistics and Manufacturing. George has a strong blue chip background and works with clients to help solve business challenges by applying technology and change transformations and thus helping deliver his clients objectives. George focusses on relationships and doing what is right for the customer. Areas of focus have been brand/category management, data warehousing, financial/management accounting, asset maintenance, IT strategy and architecture, customer/product profitability, service management, supply chain, and e-business solutions.
